Turn Every In-Store Event Into Accurate Structured Data — With Audiobagde, Hands-Free
Empower frontline staff to capture operational events, customer issues, and inventory actions in real time — without stopping work.
Critical Events Happen — But Never Reach Your Systems
Events Happen on the Store Floor — Not in Systems
Every day, frontline staff handle dozens of small but important events: customer complaints, inventory issues, damaged goods, shift handovers and ad-hoc decisions made during work. These events happen in real time — not at a desk or terminal.
Most Events Are Never Logged
Because logging requires stopping work, opening systems or writing things down, most events are recorded late or not at all. Manual entry is delayed, skipped, or forgotten — especially during busy shifts — leaving ERP, CRM, and reports incomplete.
Missing Events Create Operational Blind Spots
When real-world events never reach your systems, teams operate with partial data. This leads to costly rework, limited visibility for operations managers, and decisions made without understanding what actually happened in stores.
A Hands-Free Way to Capture What Actually Happens on the Floor
Capture Events Without Interrupting Work
Trase is a wearable device designed for frontline retail staff. Employees clip it on and continue working as usual. When something important happens, they simply speak — no screens, no typing, no workflow disruption.
Turn Speech Into Structured Operational Data
Spoken events such as inventory issues, customer requests, incidents or handovers are automatically captured and processed. The system converts raw speech into transcripts, summaries and tagged events that reflect what actually happened on the store floor.
Deliver ERP-Ready Information to Your Systems
Processed events can be reviewed and integrated into ERP, CRM, or internal reporting workflows. Operations teams gain accurate, timely visibility into store-level reality, without relying on manual entry or memory.
Why It Matters
Make Store-Level Reality Visible
Frontline staff interact with customers, products, and processes all day long. But once a shift ends, most of what happened on the floor disappears. Trase ensures that real-world events don’t vanish — they become visible, reviewable and actionable.
Capture What Managers Never See
Retail employees handle customer requests, inventory issues, and operational decisions continuously. These interactions shape outcomes, but they’re rarely documented accurately or on time. By capturing events as they happen, teams gain insight into service quality, recurring issues and operational patterns that are otherwise lost.
From Conversations to Actionable Data
Every spoken event can become structured information — not just memory. Instead of relying on handwritten notes or delayed reports, Trase turns frontline conversations into clear records that support better decisions and continuous improvement across stores.
Used in Pilots
The Audio Badge records workplace conversations clearly and turns them into useful summaries. It's lightweight and discreet - perfect for meetings. A huge help in remembering important details.
Abram Kaplan
Accurate transcription and easy app sync (Android for now). It’s been great for client meetings and internal discussions. Battery could last a bit longer, but overall a solid productivity tool.
Donna Ashford
This device helps me capture conversation details I would normally forget. The AI summaries and action items make follow-ups much easier and more consistent. Highly recommended!
Noah Wilson
The Audio Badge records workpplace conversations clearly and turns them into useful summaries. It's lightweight and discreet - perfect for meetings. I don't take manual notes anymore.